In collaboration with a number of patients associations MSD Ireland (Human Health) has developed patient information literature and run national information campaigns on specific areas of health. Following are some examples:

A national public awareness campaign developed by MSD Ireland (Human Health) and supported by the Irish Osteoporosis Society and Age Action Ireland. The campaign was launched in 2005 and aims to educate women on their risk of osteoporosis and encourage those at risk to seek advice from their doctor to prevent the onset of this debilitating disease. The 2005 campaign included the launch of the www.breakingpoint.ie website, printed booklets () on osteoporosis, a telephone helpline and nurses positioned in shopping centres around the country to discuss osteoporosis risk with women. The campaign was very successful and is being run again in 2006.

More than 30,000 Irish people live with disability from stroke and over 2,000 deaths each year are caused by stroke. Stroke is preventable and by identifying your risk and making simple lifestyle changes, (such as monitoring high blood pressure, cholesterol, giving up smoking and regular exercise) you can significantly reduce the chances of having a stroke.

In partnership with the Volunteer Stroke Scheme, MSD Ireland (Human Health) has developed an information booklet on preventing stroke. It can be downloaded here ().

People with asthma have symptoms that are made worse by allergic rhinitis (AR) or hay fever. Allergic rhinitis causes inflammation of the airways. AR affects between 60 to 80 per cent of all people with asthma. If it is poorly managed it can increase the likelihood of experiencing an asthma attack.

A new information booklet called "Asthma - and Allergic Rhinitis", has been produced in collaboration with the Asthma Society of Ireland and contains essential advice and information on controlling allergies and asthma. It can be downloaded here ().